Wired to Care

Nervous Wreck Productions

Overview

Nervous Wreck Productions is a brand identity rooted in care, pressure, and people. Wired to Care translates the honest duality of production — invisible effort, confident exterior — into a hand-built visual system drawn from punk and graffiti culture. Direct, expressive, and built to last.

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People Involed

Creative Director + Designer: Mark Collantes

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concept

From several concepts, Raw Nerve became the chosen direction. Inspired by the internal reality of production — where urgency, obsession, and emotional investment are constant — it reframes imperfection as the clearest signal of care. Hand-drawn typography rooted in graffiti and punk culture captures the nervous energy beneath the calm exterior.

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graphic Element—Pattern

We created a modular graphic pattern by using the letters as elements that can be rearrange depending on the situation and use case.

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